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Skedge 2/19/18 (The BrainwashThang in PyeongChang…)

By CEEJ | In St. Louis Fitness Bootcamp | on February 18, 2018

Let’s get it started!


Upcoming Event…

What:  Quivering Quads Trail Half Marathon

When:  Sunday, March 4, 2018

Where:  Cuivre River State Park in Troy, MO

Why:  Because you’re a little bit loco… Because you’re looking to put a big feather in your 2018 cap…  Because it’s out of your comfort zone…  Because CJ said so… Because you need a new long sleeve hoodie…

Sign-Up Link:  http://www.fleetfeetstlouis.com/QQ​


“The BrainwashThang in PyeongChang…”

You gotta love the Olympics!

The best of the best.  Giving their all.  100%.  Representing their countries.  Putting it all on the line.

Well… sort of.

Don’t get me wrong… I love and appreciate the effort and preparation that goes into making the Olympic sports.

I’m just not sure that curling ought to qualify as a sport.

How much preparation does it really take to grow this sweet moustache?

Olympics 2018 Live Stream: How to Watch Curling Without ...

Elsewhere in PyeongChang there’s a dude doing his best impression of a human cannonball hurtling down an icy hill at speeds over 90 mph…

Erin Hamlin, the face of USA Luge, set to say goodbye | AM ...

A fleet of athletes on cross country skies exhausting every muscle fiber in their body…

And a figure skater who’s had to overcome multiple stress fractures in her back in order to defy gravity and make it to the Games.

Bradie Tennell's Near Flawless Olympic Debut - NBC10 Boston

Meanwhile the hardest choice a curler has to make is whether or not to Super Size their meal at McDonald’s for only $0.25 more…

But yea, they all deserve the same medals… 😉

You’d think that the top athletes in the world know the importance of nutrition.

But you have to keep in mind that some of these athletes aren’t legally old enough to buy their own fireworks.

Red Gerard won gold for the US at age 17.

17-Year-Old Snowboarder Red Gerard Wins First U.S. Gold ...

While some Olympic athletes  break into tears at the mere thought of the crowning athletic achievement, adorable little Red is so young and innocent he doesn’t seem to understand what all the fuss is about…

Using words like “mellow”, “chill”, “cool”, “bummer”, and I’m pretty sure he called one interviewer “Brah”…  Based on his demeanor, you might think he’d just won a game of skee-ball at Chuck E. Cheese rather than achieved the top honor at the Olympic Games.

Point being… young Red and many other Olympic competitors know their sport well and have the athletic prowess to achieve greatness… but the topic of nutrition is still a mystery that alludes them.

Russian born, two-time Olympic medalist, Arkady Vyatchanin, moved from his homeland to live and train in the US.  He saw the difference in cultures almost immediately. 

taganrogcity.com | Arkady Vyatchanin wins his second ...

Switching from a culture where cooking food and shopping in farmer’s markets was commonplace, Arkady adopted the US customs of purchasing pre-made meals, fast food, and trips to supermarkets to fill in the gaps.  With no changes to his training regimen, he quickly found that he’d added a mysterious 25 pounds to his frame in short order.

It didn’t take long for him to make the connection… the problem was FOOD.

A little internet research… a switch to an organic whole foods diet… and Arkady was back to his pre-American weight.

Examples like this one abound in research of primitive cultures.

The Pima Indians, for instance, had non-existent rates of diabetes, obesity, and heart disease before assimilating into Western culture.  But as the old saying goes, “Mo burgers, mo problems.”

The same paradox is chipping away at Blue Zones like Okinawa and Crete.

It’s NOT genetics people. 

Genetics are a starting point, but they are malleable, they change, and they reflect one’s environment.

Red may well win gold medals whilst consuming Happy Meals at the top of a snow covered mountain… but that behavior will ultimately have its consequences.

Sadly… you don’t know what you don’t know.

And Big Food LOVES it that way!

Does McDonald’s sponsoring the Games and giving away free food to Olympic competitors not sit well with anybody else?

The plan is simple:  Brainwashing.

Get photos of top athletes consuming Big Macs and chicken nuggets.

Your mind associates a gold medal with success.  If the gold medalist is slurping down a super-sized Coca-Cola… then Coca-Cola gets to ride along on that mental pairing with success.  (Or, at least, the mind justifies that Coca-Cola is not harming success.)

But Russian swimmer, Arkady, has a unique perspective being behind the trenches and having lived in a traditional food culture vs an Americanized one.

In his own words, “Many people think that being a professional athlete means being healthy.  It is not entirely true.  In fact, a lot of traditional athletes suffer from various health issues such as food allergies, environmental allergies, chronic conditions such as asthma or diabetes, and it seems to me that a lot of them are simply not aware of proper nutrition which means food, not supplements.”

In fact, he elaborates, due to chronic health conditions, some athletes are granted “therapeutic exemptions”.  Meaning that steroids or hormones would be allowed for athletes when they are prescribed by doctors to treat specific conditions.

And still the brainwashing continues.

The most prominent Olympic commercial at present seems to be one advertising for milk.  It states, “9 out of 10 Olympic athletes drank milk growing up.”

Implying that you would be stupid NOT to drink milk.

TV Commercial Spots – Its All About The Ads!

Brainwashing…  Milk does a body good.

Brainwashing…  Milk has calcium and is critical for healthy teeth and bones.

Brainwashing…  Milk is consumed by 9 out of 10 Olympic athletes and you should too.

You hear these one-liners for years and years and years and years.

It doesn’t matter whether it’s true.  Your mind eventually accepts it. 

Until one day you hear from a weirdo, health nut, personal trainer via YouTube that milk ain’t all it’s cracked up to be and is likely doing you A LOT more harm than good in your body.


And you assume he’s the crazy one.  (And in many ways you’d be right…)

But Big Dairy has put in a lot of dollars and time to drive home the opposing narrative.  And it’s hard to believe you won’t become brittle and broken without that magical white elixir.

This, of course, is a microcosm of a much larger issue.

But you have to be willing to question everything.

Because somebody wants to profit off of your ignorance. 

My advice?…

Enjoy the Games.

Just don’t fall victim to ‘their’ games. 😉

Check out the Arkady’s videos and testimonies on Dr. Mercola’s website:  https://fitness.mercola.com/sites/fitness/archive/2018/02/09/food-affects-athletic-performance.aspx?utm_source=dnl&utm_medium=email&utm_content=art1&utm_campaign=20180209Z1_UCM&et_cid=DM184827&et_rid=209527695

Much love,



Sign Up | The Battlegrounds Mud Run

Mark your calendars for 5/19/2018!!

That’s right!… We’re going back to the Battlegrounds!

Our crew had such a blast in the last one, that there was no hesitation in signing up for the next one.  

You gotta get in on this! 

AND… If you register early, you get a discount!  (Discount code:  LETSBATTLE)

Don’t miss out!

Here’s what to do (step-by-step instructions):

Go here:  http://thebattlegrounds.com/events/

Click Sign Up Now!

Click Sign Up Online Now

Click Register Now

Choose Afternoon Waves 12-3pm

Fill out the form… (CHOOSE Distance:  5k) (CHOOSE Team:  Battle-Tested Bootcampers)

Before you finish checking out, use DISCOUNT CODE:  LETSBATTLE to get $10 OFF!

Hoping to get a big team together for this one, dominate the course, create some new stories, and party like a rockstar at the finish line!

Discount code may only be good through the end of October… so don’t wait… sign up now and schedule your life around this event.  😉





CJ’s Book of the Week: 

“High Performance Habits” by Brendan Burchard


“Skedge” for 2/19/18-2/24/18

Manchester (Class Times:  Mon-Fri @ 5:30/7:00/8:30am & Satuday @ 7am)

Monday:  Lower (CJ)

Tuesday:  Upper (CJ)
Wednesday:  Core  (CJ)

Thursday:   Lower (CJ)

Friday:   Upper (CJ)  

Saturday: Core  (CJ)


CJ Thomas

Owner, Operator, & “CeejEO”

St. Louis Fitness Bootcamp

ph:  314-266-9729

email:  CJ@STLFitnessBootcamp.com


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